pink_ribbonIn 1993, Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, founded Breast Cancer Awareness Month and established the pink ribbon as its symbol.

Today, BCAM is one of the most successful health awareness campaigns in the world - and the pink ribbon is easily recognized as the "logo" for breast cancer awareness.

Every October, an international health campaign organized by several major breast cancer charities, strives to increase knowledge and awareness of the disease and to raise funds for research into its cause, prevention and cure.

The WFBM family supports BCAM with our annual Think Pink Day. Please see our photos from our most recent Day in October, 2012, below...

BCAM is an excellent opportunity to remind women about the benefits of early detection and overall awareness.